Today We Thread began with a simple idea:
what you wear should mean something.

One day, I wore a shirt that made a stranger laugh.
We ended up talking about pets, travel, coffee - the small things that make us human.

That moment stayed with me.
It reminded me that clothes can do more than complete an outfit.
They can spark something.

A smile between strangers.
A moment of recognition.
A quiet thread of warmth in a fast world.

So we started creating simple statements —
words that feel good to read and even better to share.

Then came the Sparks: reflections, stories, and actions
designed to deepen those small moments of connection.

Because connection isn’t a feature.
It’s our purpose.
And every spark begins with something small.