The Spark That Started It All
This all began with a single shirt.
One day, I wore a design that made a stranger laugh — and we ended up talking for 20 minutes about life, travel, and coffee. That’s when it hit me: clothes can do more than just look good. They can start something.
I wanted to build a brand where every piece had the power to spark a smile, a compliment, or even a new friendship.
Why We Thread
We believe your clothes should say more than just “I got dressed today.” They should say something about who you are, how you feel — and how open you are to the world around you.
At Today We Thread, our apparel is designed to invite interaction. Whether it’s a compliment, a question, or a quiet moment of curiosity sparked by a QR code, we want our clothing to connect humans in the wild.
The Thread That Connects Us
Each design is crafted with intention. From thought-provoking phrases to interactive QR codes, our pieces are more than apparel — they're wearable experiences.
They're sparks — stitched into soft cotton.
What Makes Us Different
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🧵 Wearable Connection
Clothing that naturally sparks conversations and compliments.
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📱 QR-Linked Apparel
Scan and explore daily messages, mini-challenges, or prompts that rotate.
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🎨 Premium, Playful Design
Minimal yet bold — fashion that feels good and sparks curiosity.
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🌍 Community-Driven
Inspired by stories, people, and moments that deserve to be shared.