Wear a Spark. Start a Thread.

How It Works

Every shirt unlocks a Daily Spark — designed to connect, inspire, and help you learn.

1. Scan

Scan the QR on the back of your shirt.

2. Spark

Unlock your Daily Spark — quote, challenge, fact, and more.

3. Connect

Share it, spark a conversation, and keep the thread going.

Shop the Spark Collection

💬 Social Spark Collection - Daily Connection Sparks

Wearable ice‑breakers that spark smiles, compliments, and real‑world connection. Leads to a daily page of prompts.

1 3

⚡ Power Spark Collection - Fitness Sparks and Challenges

Push Limits, Inspire Others - Your shirt sparks strength in you and those around you. Every shirt unlocks a fitness challenge & motivational push.

See Other Collections

Sparks Around the World

  • “A stranger asked about my shirt in line for coffee. We talked for 15 minutes.” - Jorge, Chicago

  • “Someone scanned my shirt at the park and we ended up walking together for 30 minutes.” - Devon, Portland

  • “Gave three high fives in 20 minutes. Day made.” - Maya, Austin
Share Your Spark

We Are All Stitched Together

We believe your clothes should do more than look good — they should start something.

Every Today We Thread piece is stitched with a spark — an invitation to connect, move, create, or share. When you wear one, you’re starting a thread that can travel anywhere.

Learn More About Our Mission
Shop the Spark Collection